Wry & Dry

Would you believe: Off-the-plan car buying?

Not since the launch of the iPhone has there been such brilliant and an effective marketing/ sales launch.

And, like the iPhone, it took a maverick and extraordinarily innovative CEO, Elon Musk, the Founder of Tesla, to drive the event.

He harvested $276 million in three days in deposits from 276,000 people who wish to buy his latest car.  But wait, the buyers will have to wait.  The Tesla Model 3, a mid-sized sedan to compete with BMW 3 series and Mercedes C-Class, will not to be released until next year.

Not only has he got the $276 million in the bank, but also guaranteed orders for cars worth $10 billion.  W&D dips his lid: Off-the-plan car buying!

Tesla cleans up