What Our Clients Say

2018 Client Survey Results

First Samuel again ranked best in Australia

First Samuel’s Net Promoter Score also places it in the top 2% globally 

First Samuel has again been rated by its clients as the best in Australia for client satisfaction and loyalty.  The ranking also places the company in the top 2% in the world. 

According to its 2018 annual client survey, First Samuel’s clients gave it a Net Promoter Score® (NPS) of 79.  (NPS is a widely adopted measure of customer satisfaction and loyalty. A company’s NPS can range from -100 to +100).  According to NPS Benchmarks,  First Samuel now has the highest NPS in Australia.

“To be again ranked the best in Australia for advocacy by clients is more than just a measure of our clients' satisfaction with us.  It reflects their desire to proactively recommend us.” said Anthony Starkins, Founder and Executive Director of First Samuel.  “Our clients manifestly value our unrelenting focus on meeting their needs.  As well as our mantra to always place their interests above our own.  That message rang a clear bell in a year in which major superannuation and investment providers did not.”

NPS 2018 historical data

“It is not trite to say that ‘everything matters’.  Because to our clients, everything does matter.”

“Importantly, our NPS for the last 8 years has averaged over 60, which shows the consistency of our service,” Starkins said.  

First Samuel’s score is up there with the world’s best.  “Our score of 79 would place us in the top 2% in the world”, according to Starkins. 

NPS 2018 brands data 2

“Whilst these brands are in different industries, the compelling message is that a company that delivers service and reputation will have it's client actively advocating for it.”

First Samuel Limited is a Melbourne-based boutique wealth management company, founded in 1999.  It manages over $0.7 billion of investments for a small number of high worth individuals and their families.  It provides an integrated service of personal financial advice, individual portfolio management and tailored administration.  It has an outstanding investment performance track record and was the first company to actively campaign for the abolition of commissions in the industry.  It has clients throughout Australia and overseas.


  1. Net Promoter Score® is a customer loyalty metric developed by (and is a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by Reichheld in his 2003 Harvard Business Review article "One Number You Need to Grow". 
  2. Advocacy is measured on a scale of 1 to 10, with 1 being 'very unlikely' to recommend and 10 being 'very likely' to recommend. NPS® is calculated by subtracting the percentage of 'Detractors' (score 1-6) from the percentage of 'Promoters' (score 9-10).
  3. NPS is now widely used in Australia, including the major banks and financial companies.  According to NPS Benchmarks, CBA had an NPS of 4, NAB of -14, Westpac of -15 and ANZ of -13.
  4. NPS Benchmarks’ database is of 13,639 companies; many of them small.  First Samuel ranks 219th, placing it in the top 2% globally.  See www.npsbenchmarks.com. 


Client testimonials 


  • Patrick Hughes Anaesthetist
    I'd rather spend my time doing what I do best and what I enjoy. I'm very comfortable leaving First Samuel to do what they do best. Negotiating the Byzantine labyrinth of retirement income legislation is not something I could ever enjoy.

    Patrick Hughes

  • David Blackley Former Chairman, Clemenger BBDO, Melbourne
    I have put my trust in First Samuel for eleven years. I remain totally satisfied with their service and performance on my behalf.

    David Blackley

    Former Chairman, Clemenger BBDO, Melbourne
  • Rosemary Raffaele Small Business Owner
    It is now over 14 years since I was first introduced to First Samuel. They have proved themselves to be trustworthy, honest, reliable and impressively responsive to any query or need. And the financial results have always been more than pleasing.

    Rosemary Raffaele

    Small Business Owner
  • Jack Room Founding Partner & Director of BADJAR Advertising
    The First Samuel ‘experience’ is excellent. They are professional, knowledgeable and understanding in their management of our portfolio. I trust them and because of this I do ‘sleep well’.

    Jack Room

    Founding Partner & Director of BADJAR Advertising
  • Dr. Geoff Edwards Gynaecologist
    I am always confident that First Samuel is acting in my best interests. They provide high quality advice and strategic management and keep me well informed about where I am at and where I am heading with my retirement planning.

    Dr. Geoff Edwards

  • Susan Allman Medical Practitioner
    We love no commissions, open disclosure of costs and the website for watching our investments at any time.

    Susan Allman

    Medical Practitioner
  • Dr. Darryl Shnier Radiologist and Nuclear Medicine Physician
    I value relationships – trust, integrity and competence are the core of my relationship with First Samuel. I also value the personal nature of my relationship - when I phone, I usually know the person who is answering the phone and they know me.

    Dr. Darryl Shnier

    Radiologist and Nuclear Medicine Physician
  • Peter Houghton Owner & Director Rye Hotel
    First Samuel’s foundation of thorough consultation and clear communication provides the client with a well thought-out strategy, tailored to their personal requirements and aspirations.

    Peter Houghton

    Owner & Director Rye Hotel
  • Tom Tyrrell Accountant & Auditor, Tyrrell SMSF Audit Services Pty Ltd
    Having dealt with First Samuel for many years both professionally as an accountant and in the management of my personal investments, I can highly recommend them for your investment needs.

    Tom Tyrrell

    Accountant & Auditor, Tyrrell SMSF Audit Services Pty Ltd
  • Dr. Michelle Gajus Ophthalmologist
    First Samuel 2:30 says God will honour those who honour him. This principle guides their excellence in service and their honest, ethical approach to finance. A rare combination. Thanks First Samuel.

    Dr. Michelle Gajus

  • Helen Maxwell-Wright Director Maxwell-Wright Associates'
    I am a client of long standing and have confidently referred family and friends. My initial interest was in professional management of my portfolio and reduced personal effort. Now it is the financial returns, professionalism and wise counsel that I value most.

    Helen Maxwell-Wright

    Director Maxwell-Wright Associates'